Library at The Dock
Re-Branding Project of the Library at The Dock located in Docklands, Melbourne. After exploring and engaging in the Library and its resources while working on the Peace Not War Exhibition by William Kelly, I wanted to explore the possibility of a complete re-brand of the LaTD.
Over the course of 3 months, I investigated current branding strategies, demographics and other successful businesses and design trends and created a completely new brand strategy for the LaTD.
Various applications were created, such as stationary, wayfinding, advertising and promotions. Digital applications such as the website, a new database system were also created. A Brandbook containing the brand guidlines was also created and can be seen here.
Over the course of 3 months, I investigated current branding strategies, demographics and other successful businesses and design trends and created a completely new brand strategy for the LaTD.
Various applications were created, such as stationary, wayfinding, advertising and promotions. Digital applications such as the website, a new database system were also created. A Brandbook containing the brand guidlines was also created and can be seen here.
Brand Book
and Guidelines
and Guidelines
